Kuaikeji says a Huawei-owned online brand would fill the 2,000 to 4,000 yuan mid-range, where Huawei has had no value label since Honor split off in November 2020.
Huawei Technologies has applied to register OSTA as a trademark covering smartphones, tablets, smart glasses and chips, according to China National Intellectual Property Administration records reported by IT Home on November 4. Huawei’s OSTA application, number 91464264A, covers laptops, tablets, smartphones, smartwatches, smart glasses, earphones and integrated circuit chips under class 9. Its status is awaiting substantive examination (等待实质审查), the stage before the trademark office approves or rejects a mark.
The record surfaced the same day Chinese tech bloggers said OSTA is the English name of Xingmang (星芒), a smartphone sub-brand Huawei is widely reported to be preparing. Huawei has not announced the brand or any device, and has only told inquirers to rely on official information, according to an October report by Kuaikeji carried on ifeng. TechNode also noted that no formal announcement has been made.
The breadth of the filing is what stands out. The OSTA goods list reaches well past handsets into smart glasses and chips, and Kuaikeji reported that Huawei’s 2026 filings also extend to class 42, covering AI technical consulting, technical research and software development.
The trademark record goes back two decades
OSTA is an old mark for Huawei. IT Home said the earliest application in the records dates to September 6, 2004, and Kuaikeji also traced it to 2004. Kuaikeji said Huawei submitted several rounds of new applications in 2026 across multiple international classes, of which class 9 is the broadest.
The Chinese name has its own trail. In a separate report on the leaks, IT Home said Huawei Technologies applied for a "华为星芒" mark in February 2023, which completed its registration announcement in September 2023, and filed a new "星芒" application covering smartphones and chips in July 2026 that is still pending. IT Home added a caution of its own: a trademark filing does not mean a product will launch, and an earlier rumored Huawei sub-brand never reached the market.
The device details come from Weibo tipsters. According to IT Home, the blogger @数码闲聊站 said OSTA appears on the packaging and that the first wide-format phone will be called the OSTA O1 Pro, in black, white and purple, with storage from 12GB plus 256GB to 16GB plus 1TB. Kuaikeji said a second model, the OSTA O1, is also planned, and that the O1 Pro is reported to use a 6.39-inch 1.5K flat display with bezels of about 1.05mm, without a periscope telephoto lens. A packaging image cited by TechNode’s Chinese site shows the product attributed to Huawei Device (华为终端有限公司).
A value label would fill a gap Huawei left in 2020
Kuaikeji has described Xingmang as an online-focused brand built around value for money. In an October 20 report, it said Huawei has had no independent value brand in China’s 2,000 to 4,000 yuan online mid-range since Honor split from Huawei in November 2020. Rising memory and processor costs make a starting price below 3,000 yuan unlikely, it added, citing dealers.
The same report said that from 2020 to 2024, supply constraints left Huawei’s stores relying on partner phones sold under its Smart Selection (智选) program, such as Maimang and TD Tech, and that this stopgap had largely ended by the first half of 2026, with Huawei’s own Enjoy 90 series now selling steadily in stores. Citing people close to Huawei, Kuaikeji also reported that Xingmang is meant to cover HarmonyOS small appliances and wearables, with phones only a small part of the line.
The trademark is consistent with that reported scope: the OSTA class 9 list includes smart glasses, smartwatches and earphones alongside phones, though the filing alone does not show which products Huawei will sell under the name. Kuaikeji said the O1 Pro is expected to cost less than Huawei’s Pura X View.
Examination and a launch notice are the next markers
Two markers will show how far the plan has moved. The first is the outcome of substantive examination at the trademark office, which will show whether Huawei secures OSTA across the goods it listed. The second is a launch announcement or a device certification listing that names OSTA or Xingmang, which would confirm the brand, its first models and their prices.
Until then, the clearest public evidence is the filing itself and Huawei’s choice to reach well beyond phones with it. A Huawei Device listing on China’s certification databases carrying the OSTA name would be the first official sign that the O1 Pro is close to market.