Huawei has officially entered the increasingly competitive smart eyewear market with the launch of its new “Huawei AI Glasses,” priced at 2,499 yuan (approximately $345 ). As reported by TrendForce, the device is powered by a self-developed AI chip and features advanced multimodal capabilities. The launch signals Huawei’s intent to capture a significant share of the wearable AI segment in China, a market that is rapidly expanding in the absence of global leader Meta’s Ray-Ban smart glasses.
The Huawei AI Glasses allow users to access features such as real-time voice translation and music streaming via touch controls integrated into the frame. More notably, the device leverages its built-in camera to support multimodal AI analysis; for example, users can capture images of food, and the onboard AI will analyze and provide nutritional information. This level of integrated, on-device processing highlights Huawei’s ongoing efforts to build a self-sufficient hardware and software ecosystem around its proprietary silicon.
(Related: Rokid Tops China’s AI Glasses Market With Virtual Display Technology as IPO Filing Looms)
Filling the Meta Void in China
Globally, the AI glasses market is currently dominated by Meta. However, because Meta’s products are not officially available in China, domestic tech giants and specialized startups are racing to fill the void. Alibaba has already introduced its “Quark” AI glasses, positioning itself as a direct competitor to Huawei in the consumer wearable space. The market is also crowded with specialized augmented reality (AR) players; the so-called “four rising Chinese AR glasses players” RayNeo, XREAL, Rokid, and INMO, have all launched new products this year, with XREAL recently filing for a Hong Kong listing.
Despite the flurry of new product launches, the sector is experiencing some volatility. TrendForce noted that vivo recently halted its internally developed AI smart glasses project after nearly six months of preparation. Similarly, ByteDance reportedly paused the first-generation product line of its Doubao AI glasses. These strategic retreats suggest that while the market potential is vast, the technical challenges of miniaturization, battery life, and compelling use cases remain significant hurdles for consumer adoption.
The Global Context
Huawei’s launch comes amid impending moves by other global tech heavyweights. Samsung is reportedly preparing to unveil its first smart glasses, tentatively called “Galaxy Glasses,” as early as July, powered by Google’s Gemini AI model. Apple is also signaling plans to enter the market, targeting a late 2026 or early 2027 launch for its own smart glasses.
For Huawei, establishing an early foothold in the domestic market is crucial before these global competitors potentially introduce new paradigms for wearable AI. By leveraging its strong brand presence, proprietary chip technology, and deep integration with its HarmonyOS ecosystem, Huawei is betting that its AI Glasses can become the default wearable AI interface for Chinese consumers.