China’s humanoid-robot race is often measured in product launches, laboratory demonstrations, and IPO filings. Chery-backed Mojia is making a different case for scale: overseas delivery. Pandaily reported that Mojia, the humanoid and quadruped brand incubated within the Chinese automaker, has delivered more than 2,000 robots across more than 60 countries and regions.
The milestone is notable not only for its size, but for the countries attached to it. Pandaily identifies Malaysia, the United Arab Emirates, Thailand, and South Africa as anchor markets. Mojia general manager Zhang Guibing argues that the company’s advantage is not robot hardware alone. It is Chery’s established global system for research and development, manufacturing, supply, sales, and after-sales service.
That is a useful distinction in a sector where a robot prototype can attract attention long before it becomes a product that a buyer can install, repair, update, and operate abroad. Mojia is trying to use an automaker’s global infrastructure to solve the unglamorous parts of robotics commercialization.
Chery Incubated Mojia Before Launching It as a Robot Company
Mojia was incubated internally by Chery Group beginning in 2023 and became a separate company in early 2025, according to Xinhua. The company’s roots inside a vehicle manufacturer help explain its commercial strategy. Chery already operates manufacturing, export, supply-chain, and service systems for cars. Mojia can adapt portions of that operating base instead of building every international function from zero.
Xinhua reported that Mojia sold more than 300 humanoid robots globally in 2025. In the first half of 2026, it sold more than 590. Those figures are not the same as Pandaily’s cumulative delivery total of more than 2,000 robots, because Mojia’s broader number includes humanoid and quadruped products. But together they show a company moving from limited global sales in 2025 toward a faster commercial pace in 2026.
Mojia’s product range is also broader than a single bipedal humanoid. Its exhibit in Wuhu, Anhui Province includes quadruped robots as well as the 1.67-meter humanoid Moyin. Xinhua says Moyin can speak multiple languages and has been presented for traffic direction, customer reception, and exhibition-hall patrols. These are defined service tasks, which are easier to specify and evaluate than the open-ended household work often associated with humanoid-robot marketing.
The company’s focus on service deployments matters because it converts a robot from a demonstration object into a repeatable operational product. A traffic-direction robot needs language support, motion stability, and a clear operating environment. A reception robot needs speech interaction, navigation, and integration with a venue. Those requirements are still technically demanding, but they can be packaged for customers with predictable service needs.
Overseas Support Can Be More Valuable Than the Robot Hardware
Zhang’s central argument is that Mojia’s moat is Chery’s globalization stack. That claim deserves attention because global robot sales depend on more than shipping a machine. Overseas buyers need installation, local training, maintenance, spare parts, software updates, and a clear commercial contact if a deployment fails. An automaker with established logistics and service networks can reduce some of those risks.
Chery’s reach gives Mojia a potential advantage in markets where Chinese service robots are becoming more visible but local robotics support remains limited. Malaysia, the UAE, Thailand, and South Africa are not just end markets. They are test cases for whether a Chinese robot supplier can maintain service quality across different languages, climates, regulations, and customer expectations.
Xinhua’s reporting adds a domestic manufacturing context. Anhui produced more than 2,600 humanoid robots in the first half of 2026, compared with just over 700 in all of 2025. The province is trying to build an ecosystem covering complete robots, core components, and system integration. Wuhu, where Mojia operates, already has an industrial base tied to automotive manufacturing and export channels.
That regional base is one reason automotive companies are becoming prominent entrants into embodied AI. Carmakers understand high-volume production, supplier qualification, quality control, overseas logistics, and maintenance. Robots require different software and mechanical capabilities, but many industrial disciplines overlap. Mojia’s strategy suggests that robotics companies linked to automakers may be able to commercialize faster than startups that must create international support networks from scratch.
The model resembles China’s broader push to combine robotics with existing manufacturing systems. EastFrontier recently covered how AgiBot overtook Unitree in first-half humanoid shipments, showing the intensity of the domestic vendor race. Mojia’s story is different. It is less about a domestic shipment ranking and more about whether an automotive group can use export experience to establish a service-robot footprint abroad.
China’s Robot Export Test Moves Beyond Factory Floors
Mojia’s delivery milestone does not prove that humanoid robots have become a mass-market product. The product mix includes quadrupeds, and the company has not disclosed the revenue or profitability behind the more than 2,000 cumulative deliveries. It does, however, establish a concrete measure of cross-border deployment at a time when many competitors are still emphasizing future factory use or financing milestones.
The company’s service scenarios are telling. Traffic direction, customer reception, and exhibit patrols allow robots to operate in managed environments where tasks can be standardized. These deployments can generate operating data, give customers experience with robotic systems, and create service contracts before companies attempt more complex roles in homes or unstructured workplaces.
China’s overseas robotics efforts also face geopolitical constraints. EastFrontier reported in July that the United States moved to ban new imports of Chinese humanoid and quadruped robots. That makes diversification across Asia, the Middle East, Africa, and other markets more important for Chinese vendors looking to build global scale.
For Mojia, Chery’s existing international organization is the key asset behind that diversification. The robot company is betting that its parent’s experience with manufacturing and after-sales service can become a durable advantage in embodied AI. More than 2,000 delivered robots across 60 countries is an early indicator that the strategy is working operationally. The next measure will be whether those deliveries turn into repeat orders, local partnerships, and profitable service networks.